Browsing books
If you are a bibliophile like me, (http://www.thefreedictionary.com/bibliophile - just in case you need it) chances are you go to the bookstore with the intention of buying one book and end up buying 5.
Assuming you predecide that one book you need to buy, how do you decide on the other four? Author reputation? Signage? Promotion? Price? Sales spiel?
Maybe all of the above - but i bet you at least browse through the books.
Was thinking about this the other day to figure out if there are patterns to browsing behavior and if this would be useful to marketers.
So while i do my thinking, here's a nice site i stumbled on, regarding the same concept...quite nice...check it out....http://www.theobvious.com/noise/toc.html
(use the 'Next' button at the bottom to 'browse' the book)
Assuming you predecide that one book you need to buy, how do you decide on the other four? Author reputation? Signage? Promotion? Price? Sales spiel?
Maybe all of the above - but i bet you at least browse through the books.
Was thinking about this the other day to figure out if there are patterns to browsing behavior and if this would be useful to marketers.
So while i do my thinking, here's a nice site i stumbled on, regarding the same concept...quite nice...check it out....http://www.theobvious.com/noise/toc.html
(use the 'Next' button at the bottom to 'browse' the book)
posted by Sharan Sharma at 11:22 PM
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